How e.l.f. Is turning zero-party data into a competitive advantage
Brigitte Barron, Global CRM & Customer Growth at e.l.f. Cosmetics, and Pam Erlichman, Chief Marketing Officer of Jebbit, dig into how creating better consumer experiences that focus on zero-party data enable both e.l.f. and their customers to win.
Key topics covered in the webinar include:
What zero-data is and why it's so important
The many ways that e.l.f. leverages the Jebbit software to acquire qualified, enriched leads
e.l.f.'s strategy for boosting loyalty member engagement while attaining enriched profiles and detailed segmentation
Introducing new products and partnerships
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