Zero-Party Data Playbook for Retail & E-Commerce Marketers
Are you ready for cookie-less future? Our Zero-Party Data Playbook helps retail and e-commerce marketers adapt in the wake of new data privacy regulations and thrive with the platforms they rely on.
In this Playbook, you will learn:
- What 'Zero-Party Data' is and the strategies and tactics to collect it at scale
- The many ways to deliver personalized brand experiences that drive more engagement and offer genuine value to consumers
- How brands like ASICS, Express, Drizly and more use zero-party data to develop and engage their audiences while increasing online purchases and reducing acquisition costs