How e.l.f. Is turning zero-party data into a competitive advantage
Brigitte Barron, Global CRM & Customer Growth at e.l.f. Cosmetics, and Pam Erlichman, Chief Marketing Officer of Jebbit, dig into how creating better consumer experiences that focus on zero-party data enable both e.l.f. and their customers to win.
Key topics covered in the webinar include:
- What zero-data is and why it's so important
- The many ways that e.l.f. leverages the Jebbit software to acquire qualified, enriched leads
- e.l.f.'s strategy for boosting loyalty member engagement while attaining enriched profiles and detailed segmentation
- Introducing new products and partnerships