7 Innovative Ways You Can Use AI in Marketing

TL;DR:

• Collate and analyze what customers are saying and how they’re feeling about your brand with an AI-powered social media listening tool.
• Use AI to assist in some of your content creation tasks, but avoid fully AI-generated content.
• Quickly create interactive quizzes, lookbooks, polls, and more with Jebbit’s AI-powered Experience Generator.
• Boost your SEO with AI — from generating keyword lists to performing competitor content analysis.
• Instantly provide customers with the help they need through an AI chatbot.
• Use predictive AI to find trends in customer behaviors or to test future product options.
• Do a deep-dive into your data with advanced machine learning and deep learning tools for analytics.

Doesn’t it seem like artificial intelligence (AI) is everywhere these days? Well, it is everywhere — and that’s because it’s a super helpful tool that can help you gain a competitive advantage. 

Specifically, we’re talking about the use of AI in marketing. Whether you need help with automation, optimization, content generation, or something else, today’s AI marketing tools deliver. Read on to discover smart ways you can put AI to work.

1. Automate Social Listening

As you know, social media marketing is an absolute must for today’s brands — but it can be challenging to stay on top of all the metrics and variables that need to be tracked. For big brands with lots of buzz, it can feel like an insurmountable task to keep up with all the messages, comments, and brand mentions.

That’s where AI can come to the rescue. You can leverage AI-powered social listening apps that can dive into the stream of comments and brand mentions to extract information and analyze what customers are saying. Many of these tools allow you to monitor discussions surrounding selected keywords, which is a great way to learn what people are saying about specific products, locations, or trends. 

AI social listening tools can also analyze and classify social media posts and comments by sentiment. This allows you to sort interactions into groups — like customer feedback, complaints, compliments, or product requests — so that you can get useful insights.

2. Make Content Creation Easier

Spellcheckers, cloud-based word processors, and editing tools — technology has been assisting writers and creators for years. Now that we have AI in marketing, it’s easier than ever to leverage technology for content creation. 

AI is not recommended for generating content like blog posts or landing pages from scratch since even the best models out there are known to hallucinate or load text with factual inaccuracies. 

However, models like OpenAI’s ChatGPT make great assistants for content marketing professionals. Here are some use cases you can consider:

• Brainstorm ideas and create outlines for long-form content, like blog posts, landing pages, or whitepapers.
• Summarize and simplify lengthy bits of text so that you can distill it down to the salient points without a lot of extra time spent reading.
• Create photo captions, meta descriptions, social media posts, and other types of short-form content.
• Get inspiration when you need snappy taglines, slogans, or other marketing messages.
• Use AI-powered transcription tools to get accurate transcripts fast when you need to create content based on interviews or other types of audio.
• Generate emails and subject lines for your email marketing campaigns.

3. Generate Personalized Experiences

To capture customer attention and boost engagement, you need to go beyond basic blogs and other traditional types of content. That’s where Jebbit’s Experience Builder comes in handy. With it, you can create a variety of interactive assets — personality quizzes, interactive editorials, polls, lookbooks, and more.

Even better, Jebbit now also offers AI-powered tools to help you create even better customer experiences. 

It starts with the Experience Generator. Within the Experience Builder, you’ll discover a “Build it for me” option that will ask you a few simple questions, then AI will create a fully featured experience in just seconds. You’ll have options to edit and refine the experience as you like.

And since so many of today’s businesses rely on global commerce, Jebbit also offers a built-in AI language translation feature. Use it to automatically translate your Jebbit experiences into the languages that your target audience is speaking.

4. Elevate Your Search Engine Optimization (SEO)

Another great way to leverage AI in marketing is to use it to elevate your SEO. If you need a list of short-tail or long-tail keywords, simply prompt an AI tool to generate a list around a given topic. 

If you’re looking for something more specialized, you’ll also find any number of free and paid online tools:

• Use AI keyword tools to do a gap analysis of your own content to discover areas that you could be covering.
• Run an AI-powered keyword analysis on competitor content to learn which keywords they’re targeting.
• Enhance SEO with AI tools designed to offer suggestions about ways to optimize your content.

5. Build Customer Engagement With AI Chatbots

Imagine a personal shopping assistant with an encyclopedic knowledge of your brand — who is also smart enough to stand in for your marketing team, customer success team, and tech support team. And that’s only some of what you can do with an AI chatbot!

With generative AI, today’s bots are no longer giving canned responses and being generally unhelpful. Instead, some businesses are turning toward them as a way to bring up conversion rates and improve customer retention. 

Chatbots offer a quick and easy way for customers to ask questions and get more information about products. Bots are also capable of leveraging what they’ve learned about a particular customer to make highly personalized shopping recommendations. 

When customers need details about things like shipping, making returns, or troubleshooting, they no longer have to wait for a customer support agent to return an email or a phone call. Chatbots can give immediate responses to solve many common problems. You can even set up chatbots to conduct polls or gather email addresses from consumers, which helps you get the data you need to enhance your marketing strategies.

6. Enhance Marketing Campaigns With Predictive AI

At the enterprise level, many businesses are implementing predictive AI and machine learning to improve their marketing efforts. You’ve probably heard a lot about generative AI — that’s what ChatGPT is, and it relies on natural language processing (NLP) to actually hold a dialogue with the person who is using it. 

You won’t be having conversations with predictive AI, but you can use it to analyze massive amounts of data, and then draw various conclusions from that information. 

Let’s look at an example of one way to use predictive AI in marketing. Let’s say that you have several ideas in mind for new products that your brand could launch. With predictive AI, you can examine historical data — most notably in this case, your customer data plus information associated with your current product lineup. The predictive AI will be able to compare future product ideas with this historical information to make data-driven predictions about which potential products might perform best among customers.

Here are some other ways you can put predictive AI to work:

• Examine the entirety of the customer journey to get insights into the whys and hows behind customer behavior.
• Automate data analysis so that you can get insights quickly — and make crucial marketing decisions faster.
• Search for patterns in your marketing data to discover challenges, opportunities, and potential solutions.

7. Refine Target Audience Segments

Predictive AI is one way enterprises are using AI in marketing. Machine learning (ML) algorithms and deep learning are additional tools that you can use. Both of these enable AI systems to dive deep into large datasets. Much like predictive AI, you can use them for analysis and to spot relationships, patterns, and trends in your data.

For marketers, this is a fantastic way to refine your target audience segments. Not only does it automate the process, but ML and deep learning have the potential to provide insights that human data analysts might overlook.

Make a Multitude of Tasks Easier With AI in Marketing

We’ve put some of the top examples of AI in marketing on display here. With these tools, you can automate a variety of different marketing workflows, improve your decision-making process, and even analyze the volumes of data that you’ve collected to better zero in on things like audience segments, customer needs, and your brand’s customer journey.

And with Jebbit’s AI features, you can also create beautifully customized interactive experiences in just a few simple steps. Want to see how it works? Book a demo so that we can give you the full tour of Jebbit’s features.