How Twitter + Jebbit Drove $1.5M in Chevy
Pipeline…Without Acting Like a Car Salesperson
Interactive, mobile-first experiences help educate audiences toward an expensive purchase, while handing off prospects most interested in buying now to the dealership faster.
With available inventory, deals, and offers changing at a rapid pace, SoCal Chevy struggled to keep its digital presence up to date, including on mobile. And with the average US consumer spending more than 3.5 hours per day on her smartphone, accurate and relevant mobile campaigns are more important than ever.
As one of the highest margin vehicles in its inventory, loaded with myriad upgrade and customization options, SoCal Chevy was keen to drive consideration for the 2018 Chevy Silverado 1500. And with a compelling fall offer for this model, SoCal Chevy wanted to create a pipeline for immediate to near-term sales.
Jebbit created mobile-first, interactive experiences that enable the user to either explore the 2018 Chevy Silverado 1500’s features, capabilities, and upgrade options, or to immediately view available offers.
Activated from Twitter promoted posts from the @SoCalChevrolet handle, the Jebbit experiences gave users the ability to self-guide through their journey, enabling SoCal Chevy to educate an interested audience while simultaneously providing users interested in buying now the best deal, and immediate access to the sales team.
In other words: A better buyer experience for consumer and dealership alike.
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