Declared Data 101

The Complete Guide to Creating a Declared Data Strategy

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.

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The Declared Data Strategy Template

This fully editable template is everything you need to map out your declared data strategy.

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Q3 2019 CCPA Action Plan

With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.

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The Declared Data Playbook

The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.

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The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

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Q2 2019 CCPA Action Plan

With nine months to go, it's time to bring in legal and to map out your data storage.

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The Declared Data Playbook for CPG

With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.

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How Well Do You Know the CCPA?

Test your knowledge of the California Consumer Privacy Act.

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CCPA Cheat Sheet

A quick reference guide for marketers preparing for the California Consumer Privacy Act.

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Q1 2019 CCPA Action Plan

It's Q1 2019: T-minus twelve months to go before the CCPA requirements go into effect. Now is the time to educate yourself and assemble your CCPA readiness team.

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