Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
This fully editable template is everything you need to map out your declared data strategy.
A high-conversion interactive overlay on key site pages combines information-finding with lead gen.
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.
With nine months to go, it's time to bring in legal and to map out your data storage.
With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.