Customer Stories

Cocktails & Conversations: Episode 3 featuring Salesforce

As third-party cookies disappear and privacy regulations expand, truly knowing your consumer has never been more important. How is your brand adapting to the shift away from third-party cookies and towards first-party declared data? Join Jebbit’s Pam Erlichman & Salesforce’s Sonia Chung on June 3rd as they discuss: – Strategies for collecting & prioritizing first-party

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Cocktails & Conversations: Episode 2 featuring Epsilon

We’re back with a new episode of Cocktails & Conversations! In this episode, Pam sits down with Kelly Nickerson, Vice President, Retail Strategy & Analytics at Epsilon. Watch the full episode below to learn: What Kelly and Pam are drinking (of course!) Quarantine Learnings the Main Event: Personalization vs. Privacy How Epsilon provides genuine value

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First-Party Data, Privacy, and Consumer Trust in 2021

We’ve all been there. You’re online, browsing for something specific (or nothing at all), and check out a few different product pages. Next thing you know, it seems like there are retargeting advertisements everywhere you go. Whether you’re on Facebook, Instagram, your web browser, etc., there seems to be no escaping an item once you’ve

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The One Thing Marketers Need to Know about Data Privacy Legislation

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.

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The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions

We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.

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CCPA vs. GDPR: What Do Marketers Need to Know?

The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.

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A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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5 Data Privacy Lessons Marketers Need to Learn

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

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How the CCPA Will Change Marketing for the Better

Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.

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