Using a skincare quiz to match consumers to products based on their skin type, Bliss Cosmetics built awareness for their new product launch, while gathering the information that would help them create new customers for life.
With Jebbit experiences at each stage of the customer journey, Karisma Resorts now delivers personalization in every “key moment” conversation.
Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.
The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.
Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.
Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
A high-conversion interactive overlay on key site pages combines information-finding with lead gen.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
See the power of declared data for yourself.