Declared Data 101

Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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Mastering the Art of Conversation: The New Way to Capture Declared Data

Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?

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Three Ways to Capture First-Party, Declared Data with Your Holiday Campaigns

Each year, brands spend a lot of money on holiday marketing campaigns. Maximize return with these three strategies for capturing first-party data.

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Data-Driven Twitter Marketing: Getting the Most Out of the Jebbit + Twitter Partnership

Successful Twitter marketing is powerful. Learn how to get the most out of the Jebbit + Twitter partnership and use data to drive results.

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How to Achieve Omnichannel Personalization with Declared Data

Personalizing the customer experience across channels is a goal most brands covet, yet few actually achieve. What’s the secret to treating every customer like the unique individual they are? Continue reading to find out.

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Three Easy Steps to a Declared Data Strategy

Building a declared data strategy can seem intimidating at first, but it's a lot easier than you think. You might even say it’s as easy as 1, 2, 3...

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Three Ways Email Marketers Can Power Personalization with Declared Data

We did the work for you and simplified it down to three main ways you can power personalization with declared data. What is declared data? Check it out, it’s pretty cool.

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