The One Thing Marketers Need to Know about Data Privacy Legislation
Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.
The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions
We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.
CCPA vs. GDPR: What Do Marketers Need to Know?
The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.
A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
5 Data Privacy Lessons Marketers Need to Learn
As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.
How the CCPA Will Change Marketing (and Why It’s a Good Thing)
Data privacy legislation like the CCPA may cause marketers headaches in the short term—but in the long term, it will make your marketing smarter.
Why Marketers Have a Stake in Data Privacy Day
Brands have no choice but to join the conversation about consumer data privacy. On Data Privacy Day, let's challenge the way we approach personal data.
5 Takeaways from the Personalization vs. Privacy Paradox Report
What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.
Marketing After Cambridge Analytica: What You Need to Know
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?
The Reckoning on Digital Privacy & Data Is Here
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.