Jebbit Sales Director Steve Moynihan shares his thoughts on how brands can stay authentic in times of worry and uncertainty.
How you can continue to provide an in-store experience when all of your customers have gone digital.
Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.
We're super creative at Jebbit...except when it comes to naming things.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
We believe that declared data matters—and so do our customers.
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.
This International Women's Day, let's stop making assumptions.