Research & Opinion

What Do Survey Incentives Actually Incentivize?

Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.

Read more

The Complete Guide to Creating a Declared Data Strategy

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.

Read more

The Declared Data Strategy Template

This fully editable template is everything you need to map out your declared data strategy.

Download the template

Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

Read more

What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

Read more

Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

Read more

The Declared Data Playbook

The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.

Get the guide

The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

Download the report

The Key to Brand Trust? Providing Consumer Value, Research Shows

Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.

Read more

Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands

Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.

Read more

1 2 3 4 5

Subscribe

See the power of declared data for yourself.