Research & Opinion

What Do Survey Incentives Actually Incentivize?

Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.

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Q3 2019 CCPA Action Plan

With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.

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The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

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The Key to Brand Trust? Providing Consumer Value, Research Shows

Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.

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Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands

Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.

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The One Thing Marketers Need to Know about Data Privacy Legislation

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.

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The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions

We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.

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CCPA vs. GDPR: What Do Marketers Need to Know?

The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.

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Q2 2019 CCPA Action Plan

With nine months to go, it's time to bring in legal and to map out your data storage.

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A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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