What Do Survey Incentives Actually Incentivize?

Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.

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How the Boston Bruins Turn Audience Engagement into Consumer Insights

The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.

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HMR Grows Onsite Lead Capture by 84% with Companion

A high-conversion interactive overlay on key site pages combines information-finding with lead gen.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

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The Key to Brand Trust? Providing Consumer Value, Research Shows

Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.

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Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands

Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.

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At Monster, Innovation Means Using Data to Make the Job Search More Human

Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.

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Express Drives Seven Figures in Sales to Loyalty Audience

With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.

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