Jebbit Sales Director Steve Moynihan shares his thoughts on how brands can stay authentic in times of worry and uncertainty.
How you can continue to provide an in-store experience when all of your customers have gone digital.
5 proven ways to engage consumers right now.
Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.