5 proven ways to engage consumers right now
5 proven ways to engage consumers right now.
Q3 2019 CCPA Action Plan
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
Google Chrome Cuts Down on Third-Party Cookies—Here's What That Means for Marketers
Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.
The One Thing Marketers Need to Know about Data Privacy Legislation
Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.
The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions
We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.
CCPA vs. GDPR: What Do Marketers Need to Know?
The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.
Q2 2019 CCPA Action Plan
With nine months to go, it's time to bring in legal and to map out your data storage.
A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
Jebbit Launches First-of-Its-Kind California Consumer Privacy Act Resource Center for Marketers
The new website enables brands to prepare now for the arrival of the new data regulations in 2020
5 Data Privacy Lessons Marketers Need to Learn
As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.