Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.
Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.
Mobile Shopping 2017 was last week. Here are the top five takeaways that you need to know to make your mobile strategy more effective.
You’re probably not thinking about Snapchat as an enormously effective tool for capturing leads, conversion, and audience analysis. You should.
With 216,000 photos posted every second, Instagram is the perfect platform for marketers to boost their brand awareness on mobile, for free!
Marketers are abuzz about Hubspot’s Inbound and MITX’s Future M conferences which have joined forces to create a world-class conference experience.