Marketing & Advertising News

Google Chrome Cuts Down on Third-Party Cookies—Here's What That Means for Marketers

Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.

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A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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Marketing After Cambridge Analytica: What You Need to Know

At least 87 million consumers had their privacy breached via Cambridge Analytica. How did it come to this? And perhaps more importantly, where do we go from here?

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The Reckoning on Digital Privacy & Data Is Here

Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust.

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Top 5 Industry Shifts Retailers Are Exploring in 2018

Retail is an ever changing industry that can be hard to keep up with. Find out what the top 5 investments that retailers are making in 2018 are, here.

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The Top 5 Takeaways from Mobile Shopping 2017

Mobile Shopping 2017 was last week. Here are the top five takeaways that you need to know to make your mobile strategy more effective.

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Snapchat for Lead Generation

You’re probably not thinking about Snapchat as an enormously effective tool for capturing leads, conversion, and audience analysis. You should.

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Instagram? Insta-Great: How You Can Boost Brand Awareness on Mobile

With 216,000 photos posted every second, Instagram is the perfect platform for marketers to boost their brand awareness on mobile, for free!

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Hubspot’s Inbound and MITX’s Future M Conferences: CMOs, Content, Digital Strategy

Marketers are abuzz about Hubspot’s Inbound and MITX’s Future M conferences which have joined forces to create a world-class conference experience.

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