Declared Data 101

Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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What Is Assumption-Free Marketing?

The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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There's a New Way to Capture Declared Data

First-party data is the most valuable marketing data you can get. But how can you get it at scale?

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Mastering the Art of Conversation: The New Way to Capture Declared Data

Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?

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Three Ways to Capture First-Party, Declared Data with Your Holiday Campaigns

Each year, brands spend a lot of money on holiday marketing campaigns. Maximize return with these three strategies for capturing first-party data.

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Data-Driven Twitter Marketing: Getting the Most Out of the Jebbit + Twitter Partnership

Successful Twitter marketing is powerful. Learn how to get the most out of the Jebbit + Twitter partnership and use data to drive results.

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How to Achieve Omnichannel Personalization with Declared Data

Personalizing the customer experience across channels is a goal most brands covet, yet few actually achieve. What’s the secret to treating every customer like the unique individual they are? Continue reading to find out.

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