What Is Assumption-Free Marketing?
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
There's a New Way to Capture Declared Data
First-party data is the most valuable marketing data you can get. But how can you get it at scale?
How Publishers Use First-Party Data to Drive Revenue
We illuminate three unique ways media companies are using first-party data to drive revenue.
The Data Landscape
A two-minute overview of the four types of consumer data and their strengths and weaknesses.