Declared Data 101

What Is Assumption-Free Marketing?

The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?

Watch the video

There's a New Way to Capture Declared Data

First-party data is the most valuable marketing data you can get. But how can you get it at scale?

Watch the video

How Publishers Use First-Party Data to Drive Revenue

We illuminate three unique ways media companies are using first-party data to drive revenue.

Watch the video

The Data Landscape

A two-minute overview of the four types of consumer data and their strengths and weaknesses.

Watch the video

Subscribe

See the power of declared data for yourself.