Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
This fully editable template is everything you need to map out your declared data strategy.
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
With nine months to go, it's time to bring in legal and to map out your data storage.
The new website enables brands to prepare now for the arrival of the new data regulations in 2020
With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
Test your knowledge of the California Consumer Privacy Act.