Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
This fully editable template is everything you need to map out your declared data strategy.
The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.
With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.
How consumer-given, first-party data transforms customer loyalty programs.
To create truly personal emails, you need to know why your customers are buying something, when they are going to buy it, and who they're buying it for.
Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. The only way forward is to build (and maintain) trust with your audience.