Jebbit President & Co-Founder Jonathan Lacoste joins Loyalty360 CEO Mark Johnson to talk about the biggest challenges & opportunities for loyalty marketing.
There's so much you can do with Jebbit, and everyone uses our platform a little differently. Seeing how others use Jebbit can provide the jolt of inspiration needed to kickstart that next campaign.
Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data
Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.
Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.
First-party data is the most valuable marketing data you can get. But how can you get it at scale?
Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?
Each year, brands spend a lot of money on holiday marketing campaigns. Maximize return with these three strategies for capturing first-party data.