Declared Data 101

How To Measure ROI on Your Quiz Strategy

By: Alexia Phipps, Strategic Client Partner at Jebbit CPGs, Telecomm, retail, auto, and beauty are just a few of the industries launching quizzes or gamified experiences to their consumers today. Quiz Commerce is an effective way to collect first-party, declared data at scale and increase consumer engagement in a conversational way. Many brands, however, have

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The Secret to Better Digital Marketing for Financial Services

Whether it’s their first savings account or a complex investment portfolio, financial services companies play a role in just about everyone’s life.  Given all of the advancements in technology, everything related to financial services can now be handled in the digital world. Yet despite the advancements in accessibility and ease of use through technology, the

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8 Reasons to Gamify Your CBD Marketing Approach

Brands globally are using a guided selling strategy to increase engagement, capture first party data, and communicate with consumers more authentically.  Consumers love to unlock recommendations from experts, while willingly sharing data that would otherwise not be collected.  Why make assumptions about consumers when there’s an opportunity to ask them questions at scale?  If you

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First-Party Data, Privacy, and Consumer Trust in 2021

We’ve all been there. You’re online, browsing for something specific (or nothing at all), and check out a few different product pages. Next thing you know, it seems like there are retargeting advertisements everywhere you go. Whether you’re on Facebook, Instagram, your web browser, etc., there seems to be no escaping an item once you’ve

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Deep Dive on Three Main Data Types

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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The One Thing Marketers Need to Know about Data Privacy Legislation

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.

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The Marketer's Data Privacy Dictionary: A Guide to CCPA Definitions

We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.

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CCPA vs. GDPR: What Do Marketers Need to Know?

The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.

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