Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
This fully editable template is everything you need to map out your declared data strategy.
The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.
The most wonderful time of the year...or is it? The holidays can wreak havoc on your customer data. Here's how you can prevent the holidata chaos.
How consumer-given, first-party data transforms customer loyalty programs.