Research & Opinion

Jebbinar: Gamifying the Customer Experience

Consumers are spending more time online, and the increase in digital consumption has only brought more competition and noise in the battle for engagement. Learn how to use a new playbook to drive engagement & sales based on first-party data.

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Jebbinar: Using Declared Data to Personalize Your Email Campaigns

Jebbit Sales Director Dick Dawson sits down with ReSci Head of Partnerships James Hotson to talk about how the combined power of declared data & AI can help everyone deliver highly-personalized experiences.

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Jebbinar: Human-First Marketing - Authenticity in Uncertain Times

Monster Senior Director Rob Schipul talks with Jebbit's John Levis about how businesses can best help their customers amidst the Coronavirus pandemic.

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Jebbinar: Building Consumer Trust in an Era of Mistrust

Jebbit President Jonathan Lacoste sits down with Loyalty360 CEO Mark Johnson to discuss why building consumer trust is more important than ever.

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The Complete Guide to Creating a Declared Data Strategy

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.

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The Declared Data Strategy Template

This fully editable template is everything you need to map out your declared data strategy.

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The Declared Data Playbook

The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.

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The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

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What Is Assumption-Free Marketing?

The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?

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The Declared Data Playbook for CPG

With DTC and private-label brands nipping at their heels, CPG brands are turning to declared data to fuel their marketing strategies.

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