Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.
Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data
Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.
Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.
As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.