Research & Opinion

Human-First Marketing During Trying Times

As I write this, 223 million Americans have been ordered to stay home; by the time you read this, many more are likely to be sheltering in place. In an amazingly short period of time, our work and home lives have been transformed. Home must now serve myriad purposes — including refuge, office, daycare center,

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Authenticity in Uncertain Times

Jebbit Sales Director Steve Moynihan shares his thoughts on how brands can stay authentic in times of worry and uncertainty.

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3 Ways to Bring the In-Store Experience to Digital

How you can continue to provide an in-store experience when all of your customers have gone digital.

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What Do Survey Incentives Actually Incentivize?

Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.

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Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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The Key to Brand Trust? Providing Consumer Value, Research Shows

Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.

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Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands

Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.

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A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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