Research & Opinion

What Do Survey Incentives Actually Incentivize?

Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.

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The Complete Guide to Creating a Declared Data Strategy

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.

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The Declared Data Strategy Template

This fully editable template is everything you need to map out your declared data strategy.

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Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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Jeb-erything

We're super creative at Jebbit...except when it comes to naming things.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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The Declared Data Playbook

The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.

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Jebbit Named to Pinterest’s New Global Partners Program

Pinterest establishes Jebbit as one of their select few new “Shopping Partners” enabling more personalized shopping experiences on the platform.

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The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

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