Declared Data 101

Jebbit on Loyalty Live

Jebbit President & Co-Founder Jonathan Lacoste joins Loyalty360 CEO Mark Johnson to talk about the biggest challenges & opportunities for loyalty marketing.

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Introducing The Consumer Engagement Playbook

Jebbit has developed 8 plays to combat common marketing challenges and increase consumer engagement across all channels.

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Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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Jeb-erything

We're super creative at Jebbit...except when it comes to naming things.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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What Is Assumption-Free Marketing?

The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?

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A Special Announcement: We Raised Our Series B!

We believe that declared data matters—and so do our customers.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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Jebbit Celebrates International Women's Day

This International Women's Day, let's stop making assumptions.

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