The Complete Guide to Creating a Declared Data Strategy
Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
The Declared Data Strategy Template
This fully editable template is everything you need to map out your declared data strategy.
Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data
Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.
What Is Declared Data?
Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
Jeb-erything
We're super creative at Jebbit...except when it comes to naming things.
Three Rules for Acquiring Declared First-Party Data
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
The Declared Data Playbook
The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
Jebbit Named to Pinterest’s New Global Partners Program
Pinterest establishes Jebbit as one of their select few new “Shopping Partners” enabling more personalized shopping experiences on the platform.
Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands
Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.
What Is Assumption-Free Marketing?
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?