Jebbit President & Co-Founder Jonathan Lacoste joins Loyalty360 CEO Mark Johnson to talk about the biggest challenges & opportunities for loyalty marketing.
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
First-party data is the most valuable marketing data you can get. But how can you get it at scale?
We illuminate three unique ways media companies are using first-party data to drive revenue.
A two-minute overview of the four types of consumer data and their strengths and weaknesses.