The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
Jebbit celebrates Data Privacy Day 2019!
First-party data is the most valuable marketing data you can get. But how can you get it at scale?
We illuminate three unique ways media companies are using first-party data to drive revenue.
Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?
A two-minute overview of the four types of consumer data and their strengths and weaknesses.