Marketing & Advertising News

Top Quiz Examples to Increase Engagement

by Lauren Ruggiero Brands that implement product recommendation quizzes have the advantage of getting first-party data on their consumers. Being able to closely connect and help guide one through the buying process allows for greater connections. Below are some of the most entertaining and engaging product quizzes that are being used today. Beauty, health, and

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Jebbit Releases Fifth Consumer Data Trust Index Revealing A Roller Coaster Year For Brands' Impact On Consumer Trust

Engaging Consumers With Interactive Experiences and Quizzes Creates A Personalized Data Value Exchange That Builds Trust

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5 ideas to maximize ROI this back-to-school-season

Experts predict this back-to-school shopping season will be a record-breaking year. We've gathered the top 5 tips and tricks marketers can keep in their tool belt to deliver greater personalization this season.

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Jebbit Announces SOC 2 Compliance

by Matthew Keemon, CTO @ Jebbit Data security is a concern for all brands, especially when it comes to the data that is handled by 3rd-party vendors like Jebbit. Consumers feel the same way. In Jebbit’s most recent Consumer Data Trust Index, 21% of consumers cited “public data scandal” as the #1 reason to distrust

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How To Measure ROI on Your Quiz Strategy

By: Alexia Phipps, Strategic Client Partner at Jebbit CPGs, Telecomm, retail, auto, and beauty are just a few of the industries launching quizzes or gamified experiences to their consumers today. Quiz Commerce is an effective way to collect first-party, declared data at scale and increase consumer engagement in a conversational way. Many brands, however, have

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The Secret to Better Digital Marketing for Financial Services

Whether it’s their first savings account or a complex investment portfolio, financial services companies play a role in just about everyone’s life.  Given all of the advancements in technology, everything related to financial services can now be handled in the digital world. Yet despite the advancements in accessibility and ease of use through technology, the

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Jebbit Launches Dynamic Product Feeds to Further Personalize Conversational E-Commerce

Jebbit launches Dynamic Product Feeds, a new feature enabling brands to upload their merchandise files to enhance their product match quizzes with personalized recommendations from their entire product catalog.

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The Power of Personalized Product Recommendations

We’re back with some more tips and tricks to help your brand optimize your declared data strategy. This week we’re talking about all things personalization, since it’s no secret that personalization has been a priority for brands across all industries especially in recent years.  Yet the days of personalizing a consumer’s name within an email,

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8 Reasons to Gamify Your CBD Marketing Approach

Brands globally are using a guided selling strategy to increase engagement, capture first party data, and communicate with consumers more authentically.  Consumers love to unlock recommendations from experts, while willingly sharing data that would otherwise not be collected.  Why make assumptions about consumers when there’s an opportunity to ask them questions at scale?  If you

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10 Tips to Transform Your Digital Marketing Strategy

Picture this. The year is 2010, and you’re watching your favorite show on Hulu. If I had to guess, you’re either anticipating the discovery of what’s in “The Hatch” (if you were a “Lost” fan) or laughing along to Michael Scott’s antics (any “The Office” fans out there?). Suddenly, you’re met with 180 seconds of

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