Jebbit Sales Director Steve Moynihan shares his thoughts on how brands can stay authentic in times of worry and uncertainty.
How you can continue to provide an in-store experience when all of your customers have gone digital.
5 proven ways to engage consumers right now.
Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.
Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
This fully editable template is everything you need to map out your declared data strategy.
Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data
Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.
Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.