Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.
This fully editable template is everything you need to map out your declared data strategy.
Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data
Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.
Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
The ultimate playbook for collecting and activating declared data at scale for email personalization, retargeting, lead generation and more.
The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.
We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.