Marketing & Advertising News

Top Quiz Examples to Increase Engagement

by Lauren Ruggiero Brands that implement product recommendation quizzes have the advantage of getting first-party data on their consumers. Being able to closely connect and help guide one through the buying process allows for greater connections. Below are some of the most entertaining and engaging product quizzes that are being used today. Beauty, health, and

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5 ideas to maximize ROI this back-to-school-season

Experts predict this back-to-school shopping season will be a record-breaking year. We've gathered the top 5 tips and tricks marketers can keep in their tool belt to deliver greater personalization this season.

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How To Measure ROI on Your Quiz Strategy

By: Alexia Phipps, Strategic Client Partner at Jebbit CPGs, Telecomm, retail, auto, and beauty are just a few of the industries launching quizzes or gamified experiences to their consumers today. Quiz Commerce is an effective way to collect first-party, declared data at scale and increase consumer engagement in a conversational way. Many brands, however, have

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The Power of Personalized Product Recommendations

We’re back with some more tips and tricks to help your brand optimize your declared data strategy. This week we’re talking about all things personalization, since it’s no secret that personalization has been a priority for brands across all industries especially in recent years.  Yet the days of personalizing a consumer’s name within an email,

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8 Reasons to Gamify Your CBD Marketing Approach

Brands globally are using a guided selling strategy to increase engagement, capture first party data, and communicate with consumers more authentically.  Consumers love to unlock recommendations from experts, while willingly sharing data that would otherwise not be collected.  Why make assumptions about consumers when there’s an opportunity to ask them questions at scale?  If you

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Cocktails & Conversations: Episode 3 featuring Salesforce

As third-party cookies disappear and privacy regulations expand, truly knowing your consumer has never been more important. How is your brand adapting to the shift away from third-party cookies and towards first-party declared data? Join Jebbit’s Pam Erlichman & Salesforce’s Sonia Chung on June 3rd as they discuss: – Strategies for collecting & prioritizing first-party

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Cocktails & Conversations: Episode 2 featuring Epsilon

We’re back with a new episode of Cocktails & Conversations! In this episode, Pam sits down with Kelly Nickerson, Vice President, Retail Strategy & Analytics at Epsilon. Watch the full episode below to learn: What Kelly and Pam are drinking (of course!) Quarantine Learnings the Main Event: Personalization vs. Privacy How Epsilon provides genuine value

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First-Party Data, Privacy, and Consumer Trust in 2021

We’ve all been there. You’re online, browsing for something specific (or nothing at all), and check out a few different product pages. Next thing you know, it seems like there are retargeting advertisements everywhere you go. Whether you’re on Facebook, Instagram, your web browser, etc., there seems to be no escaping an item once you’ve

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How to Effectively Capture Quality Leads

Keep reading to learn how an effective lead capture process pays off, plus how Boden’s use of interactive experiences led to a 25% lead capture rate.

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Build & Launch a Jebbit Experience in Under an Hour!

Are you new to the Jebbit platform? Are you a seasoned user looking to brush up on your skills? Did you know we host platform training every month? Wherever you fall on the Jebbit-Expert scale, we’re always excited to help you improve your eCommerce strategy and learn how to build experiences as efficiently as possible!

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