Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.
Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.
Recent survey shows broad support for data privacy legislation as consumers remain leery of brands requesting too much information.
Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.
Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.
We're not arguing semantics! Understanding the CCPA's terms and definitions is the first step to compliance.
The California Consumer Privacy Act shares a common goal with GDPR, but it's not identical. Here's what marketers need to know.