Using a skincare quiz to match consumers to products based on their skin type, Bliss Cosmetics built awareness for their new product launch, while gathering the information that would help them create new customers for life.
With Jebbit experiences at each stage of the customer journey, Karisma Resorts now delivers personalization in every “key moment” conversation.
We recently interviewed Welington Fonseca. Welington is the Senior Vice President, Global Customer Marketing at Shiseido Group and a beauty and retail veteran. At Shiseido Group, he leads the charge to grow the value of our customers by building and executing on a state-of-the-art, data-driven, customer omni-touchpoint ecosystem. Welington began his career on the product
The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.
A high-conversion interactive overlay on key site pages combines information-finding with lead gen.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.
With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.
By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.