How the Boston Bruins Turn Audience Engagement into Consumer Insights

The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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At Monster, Innovation Means Using Data to Make the Job Search More Human

Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.

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Customer Spotlight: Cathay Pacific + "Jebception"

We sat down with Cathay Pacific’s Digital and eCommerce Manager, Wing Mui, to learn about the Jebbit + Cathay Pacific partnership and their Jebbie Award-winning experience.

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Customer Spotlight: Constant Contact & Evergreen Content

We sat down with Constant Contact’s Natalie Brownell to learn more about the Jebbit + Constant Contact partnership and their Jebbie Award-winning experience.

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11 Stats that Show the Power of Declared Data in Marketing

We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.

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Customer Spotlight: HMR + Immediate Declared Data Activation

This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.

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The Top 5 Takeaways from Personalization's Secret Weapon

Personalized marketing starts with declared data. Get the recap of Adweek's latest webinar, all about personalization, here.

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