Research & Opinion

The Consumer Data Trust Index

How much do consumers trust brands with their personal information? We asked 1,000 US consumers which brands they trust—and why.

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Coffee Talk: Using Jebbit for Holiday Campaigns

Learn how retail and travel brands are using Jebbit for their holiday marketing.

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Overcoming the Personalization vs. Privacy Paradox

Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. The only way forward is to build (and maintain) trust with your audience.

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Personalization's Secret Weapon

Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.

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The Future of Marketing

Kipp Bodnar, marketing guru and CMO of HubSpot, gave a captivating session at Declared 2017, focusing on how companies need to adapt to the current trends of consumers and technology.

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