What Do Survey Incentives Actually Incentivize?

Surveys suck—but they don’t have to. It’s time to forget survey incentives and focus on consumer value instead.

Read more

How the Boston Bruins Turn Audience Engagement into Consumer Insights

The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.

Read more

Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

Read more

The Key to Brand Trust? Providing Consumer Value, Research Shows

Jebbit’s Consumer Data Trust Index suggests that consumer trust is contingent on value in exchange for personal information.

Read more

At Monster, Innovation Means Using Data to Make the Job Search More Human

Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.

Read more

A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

Read more

CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

Read more

5 Data Privacy Lessons Marketers Need to Learn

As brands lean more on data-driven marketing, they can’t ignore potential data privacy concerns. They can start by taking these five lessons to heart.

Read more

Customer Spotlight: Cathay Pacific + "Jebception"

We sat down with Cathay Pacific’s Digital and eCommerce Manager, Wing Mui, to learn about the Jebbit + Cathay Pacific partnership and their Jebbie Award-winning experience.

Read more

1 2

Subscribe

See the power of declared data for yourself.