Customer Stories

Jebbit Blog Spot Q&A with Welington Fonseca

We recently interviewed Welington Fonseca. Welington is the Senior Vice President, Global Customer Marketing at Shiseido Group and a beauty and retail veteran. At Shiseido Group, he leads the charge to grow the value of our customers by building and executing on a state-of-the-art, data-driven, customer omni-touchpoint ecosystem. Welington began his career on the product

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How the Boston Bruins Turn Audience Engagement into Consumer Insights

The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.

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Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

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What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

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Jeb-erything

We're super creative at Jebbit...except when it comes to naming things.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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What Is Assumption-Free Marketing?

The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?

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At Monster, Innovation Means Using Data to Make the Job Search More Human

Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.

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A Special Announcement: We Raised Our Series B!

We believe that declared data matters—and so do our customers.

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CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

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