The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?
First-party data is the most valuable marketing data you can get. But how can you get it at scale?
Learn how retail and travel brands are using Jebbit for their holiday marketing.
We illuminate three unique ways media companies are using first-party data to drive revenue.
A two-minute overview of the four types of consumer data and their strengths and weaknesses.
Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.