The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.
Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.
The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.
We sat down with Cathay Pacific’s Digital and eCommerce Manager, Wing Mui, to learn about the Jebbit + Cathay Pacific partnership and their Jebbie Award-winning experience.
We sat down with Constant Contact’s Natalie Brownell to learn more about the Jebbit + Constant Contact partnership and their Jebbie Award-winning experience.
We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.
This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Linna Gao to learn more.