How the Boston Bruins Turn Audience Engagement into Consumer Insights

The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.

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HMR Grows Onsite Lead Capture by 84% with Companion

A high-conversion interactive overlay on key site pages combines information-finding with lead gen.

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Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

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Google Chrome Cuts Down on Third-Party Cookies—Here's What That Means for Marketers

Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.

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At Monster, Innovation Means Using Data to Make the Job Search More Human

Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.

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Express Drives Seven Figures in Sales to Loyalty Audience

With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.

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A Year After Cambridge Analytica, Have Marketers Learned Our Lesson?

The fallout from the Cambridge Analytica scandal showed that consumers care how their data is used, even if they don’t understand it fully. Marketers shouldn’t be exploiting that knowledge gap—we should be trying to close it.

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Monster Drives 60% Increase in Applicants with Declared Data

By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.

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Coffee Talk: Using Jebbit for Holiday Campaigns

Learn how retail and travel brands are using Jebbit for their holiday marketing.

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