Customer Stories

Building Brand Awareness During the Holidays

Every brand wants to be the first name that pops into consumers' heads when the holidays roll around, but not everyone can be. How do you rise through the ranks?

Read more

JCPenney's Tips for Great Jebbit Experiences

There's so much you can do with Jebbit, and everyone uses our platform a little differently. Seeing how others use Jebbit can provide the jolt of inspiration needed to kickstart that next campaign.

Read more

Jebbit Blog Spot Q&A with Welington Fonseca

We recently interviewed Welington Fonseca. Welington is the Senior Vice President, Global Customer Marketing at Shiseido Group and a beauty and retail veteran. At Shiseido Group, he leads the charge to grow the value of our customers by building and executing on a state-of-the-art, data-driven, customer omni-touchpoint ecosystem. Welington began his career on the product

Read more

How the Boston Bruins Turn Audience Engagement into Consumer Insights

The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.

Read more

Consumer Data Types, Explained: The Difference Between Third-Party, Second-Party, and First-Party Data

Confused by the marketing data landscape? Here’s your primer on consumer data types and their respective pros and cons.

Read more

What Is Declared Data?

Declared data, or zero-party data, is a type of first-party consumer data that is willingly, explicitly volunteered by consumers. Here’s why that matters.

Read more

Three Rules for Acquiring Declared First-Party Data

Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.

Read more

At Monster, Innovation Means Using Data to Make the Job Search More Human

Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.

Read more

CPG Has a First-Party Data Problem

DTC and private-label brands’ competitive advantage? First-party consumer data that CPG brands can’t access—or so they think.

Read more

Mastering the Art of Conversation: The New Way to Capture Declared Data

Scalability is often the number-one challenge when capturing first-party marketing data. What if there were an easier way?

Read more

1 2 3 4

Subscribe

See the power of declared data for yourself.