Declared Data 101

What Is Assumption-Free Marketing?

The consumer data industry is a mind-boggling web of guesses and assumptions. What if, instead of buying and scraping data, brands just asked consumers what they want to know?

Watch the video

How Well Do You Know the CCPA?

Test your knowledge of the California Consumer Privacy Act.

Take the quiz

Does the CCPA Apply to Me?

The California Consumer Privacy Act will affect more than half a million US businesses. Is yours one of them?

Take the quiz

There's a New Way to Capture Declared Data

First-party data is the most valuable marketing data you can get. But how can you get it at scale?

Watch the video

Coffee Talk: Using Jebbit for Holiday Campaigns

Learn how retail and travel brands are using Jebbit for their holiday marketing.

Watch the video

How Publishers Use First-Party Data to Drive Revenue

We illuminate three unique ways media companies are using first-party data to drive revenue.

Watch the video

Marketing After Cambridge Analytica

Consumers want personalization, but their blind trust in brands to access their personal data is fast eroding. How do we market effectively in this new, post-Cambridge Analytica world?

Watch the webinar

The Data Landscape

A two-minute overview of the four types of consumer data and their strengths and weaknesses.

Watch the video

Personalization's Secret Weapon

Declared data is information willingly shared by an individual about their motivations, intentions, and aspirations. Brands like Regent Seven Seas Cruises are using it to drive their personalization strategies.

Watch the webinar

Subscribe

See the power of declared data for yourself.