Using a skincare quiz to match consumers to products based on their skin type, Bliss Cosmetics built awareness for their new product launch, while gathering the information that would help them create new customers for life.
With Jebbit experiences at each stage of the customer journey, Karisma Resorts now delivers personalization in every “key moment” conversation.
A high-conversion interactive overlay on key site pages combines information-finding with lead gen.
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.
With nine months to go, it's time to bring in legal and to map out your data storage.
A quick reference guide for marketers preparing for the California Consumer Privacy Act.
It's Q1 2019: T-minus twelve months to go before the CCPA requirements go into effect. Now is the time to educate yourself and assemble your CCPA readiness team.
Before California's new data privacy legislation goes into effect in 2020, marketers will need to know what it is, how it applies to them, what they need to do to comply, and how it might change their jobs.
By asking questions and capturing declared data, Monster was able to transition casual browsers to quality job applicants.