Using a skincare quiz to match consumers to products based on their skin type, Bliss Cosmetics built awareness for their new product launch, while gathering the information that would help them create new customers for life.
With Jebbit experiences at each stage of the customer journey, Karisma Resorts now delivers personalization in every “key moment” conversation.
The Bruins’ digital engagement team turned the high audience engagement of the Stanley Cup Playoffs into an opportunity to collect consumer insights in a new and innovative way.
A high-conversion interactive overlay on key site pages combines information-finding with lead gen.
With six months left, it's time to educate everyone who handles consumer data about their role in CCPA compliance and create a plan for fulfilling consumer requests.
Express’ Tony Zubek explains the guiding principles that have allowed his team to collect consented first-party data directly from consumers.
Google Chrome now allows users to opt out of third-party cookies, hastening the demise of an ad-targeting solution that never targeted ads well anyway.
Rob Schipul, Senior Director of Customer Experience Management for Monster, spoke to us about the role technology and data play in bringing humanity back to the job search.
With Style Challenges that captured declared data, Express engaged their loyalty audience and enhanced their segmentation to deliver truly personalized marketing.